Part 2 of 2 - Why Your Business Needs A Blog! Content Is, and Will Always Be King! Regarding online marketing, you already know that “content is king.” Blogging is just that: content marketing, and it is one of the best ways to spread the word about your site, your products, and services and position yourself as an industry expert. But content marketing is not the same as chumming the waters and hoping a big fish bites by turning out blog posts day after day with no strategy

Anyone who has started or contemplated starting a business in the last twenty years should know how vitally important it is to have robust marketing strategies in place to grow the business. A central piece of that marketing strategy should be an emphasis on creating a healthy online presence to generate and attract customers. One of the most effective ways to develop and attract customers and retain a loyal customer following is through blogging! Blogging is a relatively ne