Anyone who has started or contemplated starting a business in the last twenty years should know how vitally important it is to have robust marketing strategies in place to grow the business. A central piece of that marketing strategy should be an emphasis on creating a healthy online presence to generate and attract customers. One of the most effective ways to develop and attract customers and retain a loyal customer following is through blogging!
Blogging is a relatively new phenomenon regarding its use to market and brand products and services, but businesses must not underestimate its importance. The blogs of yesteryear evolved from online diaries, where people posted their views on life, their strong opinions about political and social views, and even shared tips on daily living and lifestyle trends.
Those inclined to write soon found quite accidentally that including their musings, advice, tips and hints as part of their website drew more attention than the site by itself. Do you know who else noticed? Google. Big time!
What Did Google Do About It?
The Google Monster is so intentional about the (UX) User Experience, that they have made the blog on your business site – Get this, one of the Top 5 Ranking Signals. No blog, no time for a blog? Google says, “Too bad for you! Google rank penalty!”
Google: “NO BLOG? Bad website! You’ll be in there until you have one!’
Here Is Why
Sharing personal insights and stories seemed to improve the (UX) users experience, and because Google, is wholly focused on the UX, they adjusted their rank rewarding search return as such. Sites with blogs started being returned for search more than websites without a blog.
"Stories sell while facts tell." - Mark Skovron, PhD
Entrepreneurs seized opportunities to use this increased web traffic to their advantage, and the creation of business blogging was born. Business blogging is a marketing strategy that increases visibility to your potential customers and creates natural business growth through increased internet traffic.
"Through creating connections with your customers by sharing personal stories, your passions about your company and its products and services, and by asking what areas of need are, you are creating additional traffic and revenue for your business," explains Jeff Peltin, Chief Marketing & Training Officer for MaxGroup Business Solutions.
With the internet and social media revolutionizing the way people conduct business, it is essential that business owners stay not only aware of but on top of ideas that customers search for products and services online. Over 450 billion internet transactions per day scream to us that we must do something engaging to direct customers to us, despite the scores of competitors that are also vying for attention and loyal business.
What Is Business Blogging?
We know that “blogging” is the act of creating short-form content, and a post is designed becoming a post on your blog; a part of your website where you keep all your creations. When you create a business blog, you are explicitly dedicating most, if not all, of your posts to communicating with your customers, promoting your products and services, and asking for sales and continued loyal business. You may also dedicate content related to your company’s mission, your passion for your business, and other topics related to your personal history as an entrepreneur. Many people find this type of content endearing and exciting, and it is easier for them to connect with you as an individual, which in turn makes you more appealing when it comes to generating sales and customer loyalty.
A business blog has become one of the most important marketing strategies to make you more relatable to your customers. Besides, it is a way of generating increased traffic to your website. The more quality content you have online, the more likely you are to increase your SEO rankings with major search engines such as Google, Yahoo, and Bing. As most online customers are expected to perform searches and choose websites generated on page one or two of search engines, you will want to be near the top to increase your visibility. More visibility equals more visits, and with more visits, comes more business. Put yourself out there!
Why Do You Need to Blog to Expand Your Business?
You are living in the age where everything is digital, everything is instant, and everything is accessible to everyone, provided they are not living under a rock with no internet service. A whopping 80 percent of all business transactions formed start with an online search for products and services. You want to be suggested and found when customers are searching! Here are some solid reasons why blogging is essential to a healthy online presence for your business:
It will increase your web traffic. Google validates the business sites with blogs experience 55% more visitors than a website without a blog. The name of the game is blogging, social media, and search engine rankings. The more visible you are, the more likely it is that potential customers will find you. The more quality web content you have on the internet, the higher your search engine rankings will be. Every time you create a new post, major search engines sit up and take notice of the new activity on your website.
Your blog differentiates you from the inactive and obsolete websites sitting out there in cyberspace, waiting for someone to take notice of them. Search engine algorithms compute your visibility according to the number of active pages you have on your site, as well as how frequently your content is added to or updated. This action will drive you closer and closer to page one on Google, which is the place to be.
Blogging will bring about social media discovering you and having your message including your branding shared. Have you seen how fast these “share me” pages have been spreading via Facebook, Twitter, and Instagram? Providing excellent customer service on transactions as well as writing engaging and exciting content for your blog will inspire satisfied customers to share their experiences with you via social media. Creating an online presence for yourself via social media and then connecting that to your blog content is a way for you to reach an audience of millions of surfers daily.
Blogging converts traffic to leads. Every entry in your blog is an opportunity to generate new leads. Providing a “free” teaser to viewers in exchange for their personal contact information will allow you to start creating a base of potential customers that you can market to with your social media outreach, your additional posts, and other marketing strategies that you employ. Note that not every viewer will become a lead, nor will they become a customer. The law of averages works very well in this situation, however. The more content that you put out there, the more potential business you will acquire through your ever-changing content.
Blogging is an inbound marketing strategy that truly works. Statistics show that a blog will average 67% more qualified leads for the website. You can generate more site visitors and qualified leads through blogging.
Blogging establishes you as a product or industry authority. If you are regularly creating content for your customers that is engaging and helpful, you will build yourself as an authority. If prospective customers are finding answers to their questions on your blog, they are more likely to purchase from you. If you have done your part to educate them on what types of products and services they need and are then able to offer that unique product or service, you have just made a sale.
Also, if you are willing to take questions from prospective customers and clients and then answer them personally, you have just offered a level of personal service that is second to none. You have just created a loyal customer for life.
Blogging creates long-term results. A post that you sit down and write today has compound consequences as people view it, share it with others, and it generates leads time and time again. Do you see how quickly this can multiply when you consider that a typical blog has dozens of posts from which to choose? Your efforts today will produce residual results tomorrow, and residual income is income that works FOR you.
This is GREAT NEWS for You!
This means, that you can beat out about 80%+ of any competition just by having a successful blog that meets Google’s requirements! Google has requirements for the blog too???
Well of course they do Dorothy, you’re not in Kansas anymore!
But guess what? MaxGroup is going to lead you through the steps to give Google exactly what it, and your searching prospects are looking for to rank higher than just paying per click or any other method you might be tempted to try.